Exports & Imports

About

We bring Egyptian specialty foods to Canadian retail.

ICEC Exports & Imports connects Egyptian food producers with the Canadian market. We import directly, hold the range in Ontario, and supply retailers, wholesalers and foodservice customers through a single Canadian account.

Our portfolio combines established Egyptian brands — El Sabagh, El Zahar and El Sohagy — with products under the ICEC portfolio. We supply independent retailers in Ontario today and are extending into specialty grocers, multicultural supermarkets, regional chains and national distribution.

Egyptian products are positioned as specialty foods, not as a niche import. They sell to Egyptian and Middle Eastern shoppers, to Mediterranean cooks, to multicultural households and to specialty cheese buyers looking for something genuinely different.

Egyptian specialty foods sourced by ICEC

How We Work

Import, hold, distribute, support

Direct import

We source from Egyptian producers and manage landed supply into Canada, so buyers deal with a Canadian partner rather than an overseas exporter.

One relationship, several brands

El Sabagh, El Zahar, El Sohagy and the ICEC portfolio are available on a single account.

Retail and foodservice formats

Many items exist in both a retail pack and a bulk format, so the same product serves a grocery shelf and a commercial kitchen.

Assortment support

We help buyers build a focused starting range and review performance before extending it.

Head Office

Waterloo, Ontario

Work with ICEC

Whether you are a buyer adding Egyptian specialty foods, or an Egyptian producer looking for Canadian representation.