Who We Serve / Wholesalers & Distributors
Extend your Middle Eastern assortment.
A defined Egyptian range you can resell into your own retail and foodservice network, sourced and landed by a Canadian partner.
Why ICEC
A supply line you do not have to build
Landed in Canada
No overseas sourcing, no import file to manage. You buy domestically from stock held in Ontario.
Distributor pricing
Pricing tiers reflect the role you play. Distributor terms are set per account rather than published.
Retail and bulk in one range
Retail packs for your grocery accounts, 12 kg pails, 13 kg wheels and 25 kg sacks for your foodservice accounts.
Recognised brands
El Sabagh, El Zahar and El Sohagy are names your Egyptian and Middle Eastern customers already know.
Ordering and reordering
Approved accounts order through the ICEC portal, with their own pricing, live availability, order history and one-click reordering of previous purchases. Every order is reviewed by ICEC before it is confirmed.
Talk terms first
Volume, payment terms and delivery are agreed before an account is opened. Credit terms are assigned deliberately, never automatically.