Who We Serve / Retailers
Specialty food solutions for Canadian retailers.
A differentiated Egyptian set that extends your Mediterranean and Middle Eastern assortment rather than duplicating it.
The Category Case
Why add Egyptian specialty foods
Differentiate the international aisle
Egyptian products sit alongside your existing Mediterranean set without overlapping it.
Serve growing communities
Egyptian, Middle Eastern and North African households look for these products by name, and often travel to find them.
Cheeses not widely stocked
Roomy, Istanboli, Baramili and Domiaty are not broadly available through mainstream grocery channels in Canada.
Crossover staples
Freek and fava beans reach beyond the traditional shopper into whole-grain and plant-protein interest.
Getting Started
Start with a focused range
For new retail partners, ICEC works with buyers to build a small starting assortment — typically a cheese, a legume and a bakery item — and reviews performance before extending it.
Multi-Location
Built for chains
One organisation can hold many delivery locations, so a chain orders centrally while each store receives to its own address. Central buying, per-store fulfillment, one invoice trail.
Request buyer information
Wholesale pricing, pack sizes, specifications and samples for the items you want to carry.